Amazon is THE ubiquitous online shopping site. Similar to the gargantuan warehouse stores like Sam’s Club and Costco, the site carries stuff you never knew you needed until you’re browsing the virtual aisles.

Amazon offers the widest variety of maternity clothing and baby items of all the sites we reviewed. While the shopping experience is akin to shopping in the big warehouse stores for groceries, it is truly a one-stop shopping spot for most maternity clothing and skincare needs not to mention baby and nursery necessities.

The site has an extensive selection of books, both print and audio, on pregnancy, nutrition, childbirth, parenthood and fatherhood as well as any other topic related to becoming a parent that you can imagine.

True to Amazon’s style, you can filter the vast number of products by keyword, department, brand, size, color, price, average customer review, any discount offered by the seller or by seller only.

The community and tools portion of Amazon is comprised of a browsing history (aka keeping track of what you’ve looked at during recent visits), creating and sharing a list of “must-haves” using their Listmania tool and making a wish list or gift registry to share with family and friends.

Amazon has help and support down to a fine science. From a considerable number of FAQs pages, tracking orders and packages online, a personalized account, help via digital downloads and by an online form or even request that an Amazon customer service representative call you back, there are myriad ways of getting answers to practically any question you may have.